The Filmmaking Journey of Tom Swales

Comparison of adverts As part of our research we all went away and researched two different Christmas adverts and compared how they are different and how they are similar. I compared the 2018 John Lewis advert and Aldi’s Kevin the Carrot Christmas advert. These two adverts are very different, John Lewis tries to advertise the brand of John Lewis with their Christmas adverts and Aldi try and advertise their products that they sell with their adverts. The John Lewis Christmas advert uses the advertisement technique with PATHOS and it makes the target audience feel happy and emotional by going through Elton John’s past and how he became famous. This advert has an emotional response with the audience because they can relate to having happy memories with Christmas and how special presents are. However in contrast to this The Aldi’s Christmas advert uses the advertisement technique Plain Folks, by emphasising with their advert that Aldi’s products are good value for ordinary pe...

4th November 2019 On Monday 4th November we started filming The Christmas Carol. This is the year 2's big project and we all were given roles in this project. My job role on set was 3rd assistant director,before we began filming I did some research in my own time, to find out what the 3rd assistant director job entailed. My job on set was to work directly under 2nd assistant director however my main role was to direct actors and organize extras. When we began at 10:00 AM, I first helped out getting all the costume ready for the actors and organizing each costume for the extras and the actors. When we began filming, as 3rd assistant director, my main job was to direct all the extras in the background of the scene. This was a difficult job because the actors needed to walk at a certain time and to a certain point so the background looked busy in some scenes. This meant I had to have good communication skills with the actors and I had to have signals for each of the extras so ...